STRATEGIC PLAN :: ISSUES MANAGEMENT
Goals and Objectives
Strategies and Indicators
Definitions: Goals
Goals are generalized statements which indicate the direction an organization plans to take. Each statement explains the long term ends of the organization by taking into consideration the particular issue at hand and any organizational strengths, weaknesses, opportunities and challenges.
Objectives
Objectives serve as specific measurable and achievable guidelines that assist an organization in achieving its goals.
Strategies
The definition of strategy is broad. Strategies are considered to be patterns of purpose, policies, programs, actions, decision and/or resource allocation by an organization. Strategies are developed to achieve goals and objectives which in turn must be consistent with the strategic issue in question.
Indicators
Indicators include numbers or statistics that measure whether the members of the organization are achieving the steps, tasks or desired outcomes.
ISSUE 1: How can FGCA strengthen the value of member governmental communicators to their client organizations?
Goal 1:
To develop professional governmental communicators vital to Florida's Cities and Counties.
Objective 1:
Increase professional development and training for its members by 1/3 by the year 2001. Strategy 1: Add another mini-conference educational offering by 1999/2000.
Strategy 2: Provide additional professional development opportunities by 2005.
Strategy 3: Survey members.
Indicators:
Whether a mini-conference is held.
Whether certification criteria and standards are developed.
Whether a learning library is established.
Whether a scholarship program is established
Whether a survey of membership is conducted.
ISSUE 2: How can FGCA increase/enhance opportunities for new/additional government communicator positions in cities and counties within the state of Florida?
Goal 2:
To convince City and County Commissioners and Managers of the value of professional governmental communicators.
Objective 2:
To expand awareness of FGCA and the value of public information officers by 50% by the year 2001.
Strategy 1: Conduct a benchmark survey to ascertain visibility of FGCA to measure awareness.
Strategy 2: Attend Florida League of Cities and State Association of Counties meetings regularly to market FGCA to members of those organizations.
Strategy 3: Conduct special pre-conference seminars at League, County', and other organizational meetings, i.e., be an educational part of conference and educate leaders on how to utilize public information officers.
Strategy 4: Identify local governments that need GC's.
Strategy 5: Invite non-GC's to FGCA programs.
Indicators:
Whether survey is administered; number of surveys returned.
Whether a pre-conference program(s) held; number of attendees.
List of "target" local governments need PIO's.
Number of non-PIO's in attendance at FGCA events and programs.
ISSUE 3: How can FGCA maintain and increase its membership?
Goal 3:
To become the premier association for government public information officers in the State of Florida.
Objective 3:
To increase new membership by 10% by the year 2001.
Strategy 1: Hold membership contests and provide incentives for recruitment.
Strategy 2: Identify specific potential members and develop a prospective membership database.
Strategy 3: Identify organizations with similar membership and identify potential persons who could be served by FGCA.
Strategy 4: Review membership types, i.e., consider organizational membership with multiple members and student membership types.
Strategy 5: Invite/market FGCA to prospective members.
Strategy 6: Consider opening membership to all governmental PIO's in the state, including consultants.
Strategy 7: Create sub-groups such as chapters or sections (geographic or specialized) that can conduct activities, thus increasing participation.
Indicators:
Numbers of members.
Number of mailings to prospective members.
Number of prospective member events.
Whether FGCA considers other-than-city-county governments for membership; Whether FGCA amends bylaws.
Formation of sub-groups.
ISSUE 4:
What can FGCA do to ensure that its members are on the cutting edge of technology?
Goal 4:
To be the source for new communication and information technology trends and applications for public information officers.
Objective 4:
To increase technology related activities by 100% by the year 2001.
Strategy 1: Hold periodic technology-related programs.
Strategy 2: Identify and partner with a technology-oriented group for regular updates through newsletter, programs and technical conferences.
Strategy 3: Hold site visits for technology demonstrations.
Strategy 4: Establish a web site and add links.
Indicators:
Whether web site is established, updated, number of hits.
Whether a partner(s) are found.
Number of site demonstrations held; number of attendees.
